Let’s say you are waiting to pick up your beverage at a local coffee shop. After checking your email for the 12th time in the last 30 seconds, your gaze moves past your phone and you notice a watch the person next to you is wearing. And it is AWESOME. It’s like the coolest watch […]
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This story was inspired by actual events: It was mid-September, 2009. The air was brisk, leaves were changing. University students, a few weeks into a new school year were just starting to visualize their halloween costumes. (Editor’s note: in 2009, the author of this post dressed as Quailman for Halloween. Photo here. Mock him mercilessly […]
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Last week, a member of our team was traveling through Reno-Tahoe International Airport and spotted an outstanding pop-up shop from the Squaw Valley/Alpine Meadows ski resort in the terminal. Squaw Valley staff were engaging passengers as they deplaned and getting them, like, totally stoked about skiing/snowboarding/shovel racing (It’s a real thing, you guys. They have […]
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Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]
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If you’ve been in a coffee shop, business reception area, or even around a family dinner table lately, you’ve probably noticed the same trend we have: businesspeople, couples, entire families with their heads down, consumed by their smartphone. This collective addiction to our smart phones is no longer limited to younger generations, either. The reason […]
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In a retail climate that is experiencing an unprecedented shift in the ways people are shopping, it is more important than ever for brick and mortar stores to embrace the features that set them apart and make their products and especially their stores, an inviting place for consumers. The concept of retailtainment is an idea which […]
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