Before we start this post, I’m going to make two assumptions: As a reader of this blog, chances are you belong to, or have family and/or friends who belong to the two youngest living generations: Millennials and Generation Z And, as a consumer of fine internet content (again, I know this because you’re reading this […]
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The rise of data analytics in baseball started with “Moneyball”, or rather, the method made famous by “Moneyball”. But if Billy Beane and the Oakland A’s were the first pitch, we’ve now reached the seventh-inning stretch of a serious pitchers’ duel. Moneyball created a kind of data arms race among major league ball clubs. It’s […]
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It’s easy to see the value of wifi marketing for the customer: free wireless internet while they visit your store. But beside the benefits of added foot traffic, where is the value for the business owner? How can wifi marketers be sure that providing free visitor wifi will actually boost engagement and increase revenue? The […]
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In a retail climate that is experiencing an unprecedented shift in the ways people are shopping, it is more important than ever for brick and mortar stores to embrace the features that set them apart and make their products and especially their stores, an inviting place for consumers. The concept of retailtainment is an idea which […]
Read More »Any Flonomics client can tell you that high shopper traffic doesn’t always translate into high sales—especially when that traffic includes a lot of Costanzas. “Costanza” refers to the demographic of shoppers that may not be unemployed and living with their parents, but they’re definitely very careful in how they spend their money. They read all […]
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