In case you missed it, click here to read Wayfair Part 1! Communications We received numerous communications from Wayfair about our e-commerce order. The first was an order confirmation/receipt. This was followed by a shipment notification and then a notice that delivery was made. Screen captures of the communications are shown here: Figure 1 Wayfair […]
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As a brick-and-mortar business, you’re likely familiar with many marketing tactics and platforms designed to draw customers into your retail space: TV/radio advertising, direct mail, email marketing and social media are just some of the options. But what about when the customer is inside your store? What kind of tools are you using to gauge […]
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Although we are strong advocates for local furniture stores, and brick and mortar retail, the team at Flonomics did some research to understand the “Wayfair phenomenon” – browsing, virtual testing, and purchasing online, all from the comfort of your home. The experiment began when the need arose for a small table, and we used this […]
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