Using Wifi Marketing Demographic Data to Reach Your Customers. And Their Wallets.

It’s easy to see the value of wifi marketing for the customer: free wireless internet while they visit your store. But beside the benefits of added foot traffic, where is the value for the business owner? How can wifi marketers be sure that providing free visitor wifi will actually boost engagement and increase revenue? The […]

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You Can Do Better

Relationship Advice: You Can Do Better We have all been on top of that mountain, and loving life. Sales are good, revenue is coming in and you’re riding the wave of success. But you can do better. By not having a traffic counter you are missing out on valuable data. Here are some of the big questions […]

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Any Flonomics client can tell you that high shopper traffic doesn’t always translate into high sales—especially when that traffic includes a lot of Costanzas. “Costanza” refers to the demographic of shoppers that may not be unemployed and living with their parents, but they’re definitely very careful in how they spend their money. They read all […]

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