Retailtainment – The Future Of Brick and Mortar

In a retail climate that is experiencing an unprecedented shift in the ways people are shopping, it is more important than ever for brick and mortar stores to embrace the features that set them apart and make their products and especially their stores, an inviting place for consumers. The concept of retailtainment is an idea which […]

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P&G Focused On Accountability For Digital Media Spend

Marc Pritchard, the Chief Brand Officer for Proctor and Gamble (P&G) in charge of digital media recently fired a shot across the bow of the agencies they do business with and the social media channels where they buy ads. In short, he critiqued the fraud and abuse rampant in how agencies report statistics and results […]

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