What is People Counting?

As a brick-and-mortar location, you’re likely familiar with many marketing tactics and platforms designed to draw customers into your space: TV/radio advertising, direct mail, email marketing and social media are just some of the options. But what about when the visitor is inside your location? A people counter is an electronic system used to gauge the effectiveness of your visitors experience. Data is collected as people walk into a zone monitored by the sensor. Our counts are then sent to the dashboard, and with additional variables integrated into the dashboard, a host of reports for your business can be created.