What is wifi marketing?
A Wifi Marketing System is using a wireless internet device that provides free wifi to customers in exchange for an email address or other contact information. Wifi Marketing is the practice of creating an opt-in wifi network for your brick and mortar visitors to use while in your stores.
How is this different than people counting?
Flonomics people counting systems count everybody that walks in the door. Wifi marketing captures customers that use the free wifi. When wifi marketing & people counting come together, you are able to see a comprehensive view of your customer. It takes the guess work out of building an average customer profile by relying on data instead of opinion. It’s also collecting data whenever your store is open, allowing users to maintain an up-to-date customer profile.