As a brick-and-mortar business, you’re likely familiar with many marketing tactics and platforms designed to draw customers into your retail space: TV/radio advertising, direct mail, email marketing and social media are just some of the options. But what about when the customer is inside your store? What kind of tools are you using to gauge the effectiveness of your in-store experience?
Moreover, what can customer behavior inside your business location tell you about how effective your sales people are? What can you learn about how your displays are laid out and organized? Could you be staffing your store differently for better performance?
With all the effort (and money) spent on getting a customer through your doors, shouldn’t we be putting just as much effort into improving the customer experience (and our conversion rates) while they are inside your business? This, my friends, is where people counting technology comes in.