Why Libraries Need People Counters

We live in an age where the internet, now 30 years old (Happy 30th, internet! Welcome to the age where body aches pop up for no reason!), has become more pervasive than ever; Where tweets travel faster than earthquakes and more content is created and shared every minute (or even every second) than could be […]

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A refresher course: 6 reasons why libraries are amazing (plus 1 way to keep them funded)

Does anyone remember the McDonald’s Disney Masterpiece Collection Trivia Challenge? If you recall Ronny McD’s other peel off and win games like “Monopoly” or “Who Wants To Be A Millionaire?”, it was causing mass hysteria around the same time. The concept was simple: swing by your local fast food joint, pick up a burger and […]

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Eight Times Museums Saved the Day

Newsflash that’s not really a newsflash: Museums are amazing. And in some cases, museums can literally save the day, both for their patrons and even for total strangers. To illustrate this point, in a few moments we’ll look at eight times a museum was the exact hero we needed. Full disclosure: the title of this […]

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2018 Top Retail Trends Recap

Let’s say you are waiting to pick up your beverage at a local coffee shop. After checking your email for the 12th time in the last 30 seconds, your gaze moves past your phone and you notice a watch the person next to you is wearing. And it is AWESOME. It’s like the coolest watch […]

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Retail Reality: How Hiring in the Retail Industry is Changing

When I was 16 I got my first job selling concessions at my small town ice hockey arena. While I know that sounds glamorous, it was not. To this day I still cannot handle the taste or smell of that yellow sludge masquerading as “nacho cheese” in arenas across the country. Although, thinking about it […]

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Shopper Comparison: Millennials vs Generation Z

Before we start this post, I’m going to make two assumptions: As a reader of this blog, chances are you belong to, or have family and/or friends who belong to the two youngest living generations: Millennials and Generation Z And, as a consumer of fine internet content (again, I know this because you’re reading this […]

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How data analytics changed baseball and how it can change your business

The rise of data analytics in baseball started with “Moneyball”, or rather, the method made famous by “Moneyball”. But if Billy Beane and the Oakland A’s were the first pitch, we’ve now reached the seventh-inning stretch of a serious pitchers’ duel. Moneyball created a kind of data arms race among major league ball clubs. It’s […]

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How People Counting Can Help Small Museums (increase revenue)

We’ve always been amazed at how much some museums can do with such few staff, sometimes as small as a manager, information desk operator, docent and janitor. Come to think of it, in some cases those are all the same person. Whether this matches your operation, or your able to support a few more helpers, […]

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How to Improve In-Store Conversion Rates Using Sales Best Skills

It’s a brave new world in retail sales, and the situation almost reads like a movie trailer: (deep, James Earl Jones-y voice) In a world where customers are more informed and less patient than ever, where online sales are moving at the speed of light, one industry stands poised to make a comeback: brick and mortar […]

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