5 Ways to Make 2018 the Year of More Foot Traffic

For many retailers, the first few months of the year are a chance to finally breathe: the holiday sales rush is finally over, the showroom floor is quieter than normal, and staffing is no longer an all-hands-on-deck situation. Finally, you can get reacquainted with your regular sleep schedule until the new year finally kicks into […]

Read More »

4 Low-Tech Retailtainment Strategies to Boost Foot Traffic in 2018

Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]

Read More »

Using Wifi Marketing Demographic Data to Reach Your Customers. And Their Wallets.

It’s easy to see the value of wifi marketing for the customer: free wireless internet while they visit your store. But beside the benefits of added foot traffic, where is the value for the business owner? How can wifi marketers be sure that providing free visitor wifi will actually boost engagement and increase revenue? The […]

Read More »

Wifi Marketing: An Introduction

If you’ve been in a coffee shop, business reception area, or even around a family dinner table lately, you’ve probably noticed the same trend we have: businesspeople, couples, entire families with their heads down, consumed by their smartphone. This collective addiction to our smart phones is no longer limited to younger generations, either. The reason […]

Read More »

Flonomics Gives on ColoradoGives Day!

Our team at Flonomics is happy to say we made a donation to Big Brothers Big Sisters of Colorado in celebration of ColoradoGives Day 2017, the second Tuesday in December dedicated to supporting to Colorado charities. Our donation is in support of the BBBS programing which helps kids and teens facing adversity by pairing them […]

Read More »

Flonomics Participates in STEM Day 2017!

On November 4, 2017 the Flonomics team participated in the Big Brothers Big Sisters of Colorado STEM Day. The event took place at Ibotta, an app company located in Downtown Denver, and consisted of various STEM (science, technology, engineering, math) activities for Littles to participate in.                   […]

Read More »

Wayfair E-Com Experience – Part 2

In case you missed it, click here to read Wayfair Part 1! Communications We received numerous communications from Wayfair about our e-commerce order. The first was an order confirmation/receipt. This was followed by a shipment notification and then a notice that delivery was made. Screen captures of the communications are shown here: Figure 1 Wayfair […]

Read More »

What is People Counting, Anyway?

As a brick-and-mortar business, you’re likely familiar with many marketing tactics and platforms designed to draw customers into your retail space: TV/radio advertising, direct mail, email marketing and social media are just some of the options. But what about when the customer is inside your store? What kind of tools are you using to gauge […]

Read More »

Wayfair E-Com Experience – Part 1

Although we are strong advocates for local furniture stores, and brick and mortar retail, the team at Flonomics did some research to understand the “Wayfair phenomenon” – browsing, virtual testing, and purchasing online, all from the comfort of your home. The experiment began when the need arose for a small table, and we used this […]

Read More »

3 Reasons Your Business Should Be Using Digital Signage

With technology advancing at an exponential rate, it has been proposed that brick and mortar stores are going to have a hard time staying relevant and keeping up with the pace. With the advent of online retail, is the age of the homegrown shop coming to an end? It seems this new age of technology may provide the […]

Read More »