Retailtainment: A New and Rewarding Kind of Retail Experience

In a retail climate that is experiencing an unprecedented shift in the ways people are shopping, it is more important than ever for brick and mortar stores to embrace the features that set them apart and make their products and especially their stores, an inviting place for consumers. The concept of retailtainment is an idea […]

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People Counting Data: A Love Story

This story was inspired by actual events: It was mid-September, 2009. The air was brisk, leaves were changing. University students, a few weeks into a new school year were just starting to visualize their halloween costumes. (Editor’s note: in 2009, the author of this post dressed as Quailman for Halloween. Photo here. Mock him mercilessly […]

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Why your pop-up shop needs a people counter system

Last week, a member of our team was traveling through Reno-Tahoe International Airport and spotted an outstanding pop-up shop from the Squaw Valley/Alpine Meadows ski resort in the terminal. Squaw Valley staff were engaging passengers as they deplaned and getting them, like, totally stoked about skiing/snowboarding/shovel racing (It’s a real thing, you guys. They have […]

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5 Ways to Make 2018 the Year of More Foot Traffic

For many retailers, the first few months of the year are a chance to finally breathe: the holiday sales rush is finally over, the showroom floor is quieter than normal, and staffing is no longer an all-hands-on-deck situation. Finally, you can get reacquainted with your regular sleep schedule until the new year finally kicks into […]

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4 Low-Tech Retailtainment Strategies to Boost Foot Traffic in 2018

Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]

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Using Wifi Marketing Demographic Data to Reach Your Customers. And Their Wallets.

It’s easy to see the value of wifi marketing for the customer: free wireless internet while they visit your store. But beside the benefits of added foot traffic, where is the value for the business owner? How can wifi marketers be sure that providing free visitor wifi will actually boost engagement and increase revenue? The […]

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Wifi Marketing: An Introduction

If you’ve been in a coffee shop, business reception area, or even around a family dinner table lately, you’ve probably noticed the same trend we have: businesspeople, couples, entire families with their heads down, consumed by their smartphone. This collective addiction to our smart phones is no longer limited to younger generations, either. The reason […]

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Flonomics Gives on ColoradoGives Day!

Our team at Flonomics is happy to say we made a donation to Big Brothers Big Sisters of Colorado in celebration of ColoradoGives Day 2017, the second Tuesday in December dedicated to supporting to Colorado charities. Our donation is in support of the BBBS programing which helps kids and teens facing adversity by pairing them […]

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Flonomics Participates in STEM Day 2017!

On November 4, 2017 the Flonomics team participated in the Big Brothers Big Sisters of Colorado STEM Day. The event took place at Ibotta, an app company located in Downtown Denver, and consisted of various STEM (science, technology, engineering, math) activities for Littles to participate in.                   […]

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Wayfair E-Com Experience – Part 2

In case you missed it, click here to read Wayfair Part 1! Communications We received numerous communications from Wayfair about our e-commerce order. The first was an order confirmation/receipt. This was followed by a shipment notification and then a notice that delivery was made. Screen captures of the communications are shown here: Figure 1 Wayfair […]

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