Author Archives: Ryan Woodhouse


How AI & AR Are Changing the Way Retailers Do Business

So, picture this: it’s Thanksgiving afternoon, post-football. The table is set, and the family is just sitting down for a feast. Uncle Tim has downed more than his share of the red wine, so everyone is desperately trying not to say anything that could be mistaken for a political comment. We don’t want a repeat […]

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People Counting Data: A Love Story

This story was inspired by actual events: It was mid-September, 2009. The air was brisk, leaves were changing. University students, a few weeks into a new school year were just starting to visualize their halloween costumes. (Editor’s note: in 2009, the author of this post dressed as Quailman for Halloween. Photo here. Mock him mercilessly […]

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Why your pop-up shop needs a people counter system

Last week, a member of our team was traveling through Reno-Tahoe International Airport and spotted an outstanding pop-up shop from the Squaw Valley/Alpine Meadows ski resort in the terminal. Squaw Valley staff were engaging passengers as they deplaned and getting them, like, totally stoked about skiing/snowboarding/shovel racing (It’s a real thing, you guys. They have […]

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5 Ways to Make 2018 the Year of More Foot Traffic

For many retailers, the first few months of the year are a chance to finally breathe: the holiday sales rush is finally over, the showroom floor is quieter than normal, and staffing is no longer an all-hands-on-deck situation. Finally, you can get reacquainted with your regular sleep schedule until the new year finally kicks into […]

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4 Low-Tech Retailtainment Strategies to Boost Foot Traffic in 2018

Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]

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Using Wifi Marketing Demographic Data to Reach Your Customers. And Their Wallets.

It’s easy to see the value of wifi marketing for the customer: free wireless internet while they visit your store. But beside the benefits of added foot traffic, where is the value for the business owner? How can wifi marketers be sure that providing free visitor wifi will actually boost engagement and increase revenue? The […]

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What is People Counting, Anyway?

As a brick-and-mortar business, you’re likely familiar with many marketing tactics and platforms designed to draw customers into your retail space: TV/radio advertising, direct mail, email marketing and social media are just some of the options. But what about when the customer is inside your store? What kind of tools are you using to gauge […]

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