Author Archives: Ryan Woodhouse


Shopper Comparison: Millennials vs Generation Z

Before we start this post, I’m going to make two assumptions: As a reader of this blog, chances are you belong to, or have family and/or friends who belong to the two youngest living generations: Millennials and Generation Z And, as a consumer of fine internet content (again, I know this because you’re reading this […]

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How data analytics changed baseball and how it can change your business

The rise of data analytics in baseball started with “Moneyball”, or rather, the method made famous by “Moneyball”. But if Billy Beane and the Oakland A’s were the first pitch, we’ve now reached the seventh-inning stretch of a serious pitchers’ duel. Moneyball created a kind of data arms race among major league ball clubs. It’s […]

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How People Counting Can Help Small Museums (increase revenue)

We’ve always been amazed at how much some museums can do with such few staff, sometimes as small as a manager, information desk operator, docent and janitor. Come to think of it, in some cases those are all the same person. Whether this matches your operation, or your able to support a few more helpers, […]

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How to Improve In-Store Conversion Rates Using Sales Best Skills

It’s a brave new world in retail sales, and the situation almost reads like a movie trailer: (deep, James Earl Jones-y voice) In a world where customers are more informed and less patient than ever, where online sales are moving at the speed of light, one industry stands poised to make a comeback: brick and mortar […]

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How To Use People Counting for Museums

Without question, the best thing about working in museums is sharing vast amounts, often lifetimes of history and knowledge with interested visitors of all different backgrounds. Being able to educate the public about a specific subject—and seeing their faces light up when learning something new—truly never gets old. But while we’re so focused on sharing […]

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6 Tips to Improve Your Grant Proposals

For public museums, few funding sources are more daunting, confusing and time consuming than the Request For Proposal, or RFP. We’ve responded to our share of RFPs in our day, and yeah, they can be challenging. But as much as we’d rather curl up in bed and disappear into the latest Westworld episode whenever RFPs […]

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Museum Trend You Can Act on in 2018: Human-centered design

Our final museum trend is human-centered design – the idea that in order to create the most effective design, discovering human experience related to the product is highly important. 5: human-centered design This last trend is a bit more abstract than the others in that it deals with more of a general approach to innovation. […]

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Museum Trend You Can Act on in 2018: Instagram-friendliness

Here is one of my favorite innovations for museums in 2018… 4: Instagram-friendliness Consider this, the first sentence from a March, 2018 New York Times article: “As guests walk into the lobby of the Indianapolis Museum of Art they are greeted by a seven-and-a-half-foot blue plastic snail, often surrounded by a group of squealing, joyful […]

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Museum Trend You Can Act on in 2018: Museum Pop-Ups

Here is innovation number 3 – museum pop-ups. Pop-ups are a common trend in many industries and have gained traction for museums, which allow them to reach a wider audience. Can’t travel to the museum? We will travel to you. Just landed here? Check out past museum innovations that we have highlighted including augmented reality […]

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Museum Trend You Can Act on in 2018: Virtual Reality (VR)

Innovation numero dos. Virtual reality – a popular way to interact with an environment that seems real through electronic equipment like goggles. See our blog about augmented reality. We also highlight other innovative trends in museums, click to learn more. 2: Virtual Reality (VR) In the past few years, inventions like Oculus Rift, Samsung Gear […]

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