Author Archives: Charles Von Thun


Use Your Origin Story To Shape The Experience In Retail

I recently had what might be a typically Colorado retail experience. Meeting a friend for coffee, we tried a new place that had gourmet doughnuts. It was the afternoon, so just us and the employee, but for love or money we could not get more than one word answers from the employee about each of […]

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Retail Stores and IoT: The Top 3 Trends

Let’s break down the exciting innovations in the relationship between retail stores and IoT technology. The IoT — short for “Internet of Things” — refers to the concept of integrating Internet connectivity into everyday objects. Everything from automobiles sending GPS data accessible on your smartphone, to a thermostat you can adjust from anywhere with an internet connection falls […]

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State Museums: How Behind-the-Scenes Management Makes History Come Alive

Here in the United States, we are lucky to have an abundance of museums. Some contain world art, others highlight the life and works of famous Americans, and still others put their state’s unique history and culture on display. These state museums are popular destinations for tourists traveling from outside the U.S. as well as […]

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Museum Best Practices: Why Exit Through the Gift Shop?

As a museum retail professional, when you encourage visitors to exit through the gift shop you’re inviting them to take the final steps in the seamless experience you work so hard to create. By the time they reach your museum store, you’ve given them a number of opportunities to see your offerings so they’ll arrive […]

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P&G Focused On Accountability For Digital Media Spend

Marc Pritchard, the Chief Brand Officer for Proctor and Gamble (P&G) in charge of digital media recently fired a shot across the bow of the agencies they do business with and the social media channels where they buy ads. In short, he critiqued the fraud and abuse rampant in how agencies report statistics and results […]

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