With technology advancing at an exponential rate, it has been proposed that brick and mortar stores are going to have a hard time staying relevant and keeping up with the pace. With the advent of online retail, is the age of the homegrown shop coming to an end? It seems this new age of technology may provide the very tools necessary to save the establishment it threatens. Here are 3 reasons why you should consider utilizing digital signage.
Research has shown that digital media in public venues reaches more customers than videos on Facebook or YouTube. We are being conditioned at a rapid rate to respond to information displayed on screens. Smartphones, television, and computers have diverted our attention from traditional static signage to more engaging, relevant digital ads. Utilizing digital signage not only gives your business a jumpstart into the digital age, but it makes customers remember you. A recent study found that 55% of people who see digital ads can remember what they saw. By monitoring customer behavior and applying actionable insight through digital signage, you can keep your customers loyal and engaged.
2. Cost Efficiency
When trying to reach a large audience, it can be expensive to print all of the required ad materials on a physical medium. When using digital signage, information is displayed to customers in an instant, and there is no need for any down time or maintenance. While it may seem expensive to invest in at first, giving your business a new technology that complements what people are now expecting out of the world is an invaluable asset.
3. Relevant Content
Digital signage offers your business the chance to customize the message you want your customers to receive on the fly, allowing for unprecedented engagement. Digital signage along with smart technology allows for tailored information to be presented based on any number of factors such as who is in your store, the customers buying history, and where in the store people frequent most. Understanding these factors can allow your business to most effectively present your customers with relevant information that will engage them in better buying habits.
Overall, the key to digital signage is engagement. Providing customers with what they want to see, when they need to see it, at the snap of a finger is now allowing businesses to better connect and understand their customers. Brands can achieve lifelong customers by making them feel valued and connected, and Flonomics is here to help you achieve the brand image you are aiming for. Contact us for any questions you may have about using the best digital signage and getting the most out of your ad space.