It’s easy to see the value of wifi marketing for the customer: free wireless internet while they visit your store. But beside the benefits of added foot traffic, where is the value for the business owner? How can wifi marketers be sure that providing free visitor wifi will actually boost engagement and increase revenue? The […]
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If you’ve been in a coffee shop, business reception area, or even around a family dinner table lately, you’ve probably noticed the same trend we have: businesspeople, couples, entire families with their heads down, consumed by their smartphone. This collective addiction to our smart phones is no longer limited to younger generations, either. The reason […]
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