Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]
Read More »Shopping Experiences This Weekend I am fortunate to have a twelve year old son. He loves to look good, and a lot of that comes down to footwear. As happens to every young man, he has reached that time in his life when he is transitioning from boy’s sizes to men’s sizes. This past weekend […]
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