How to Improve In-Store Conversion Rates Using Sales Best Skills

It’s a brave new world in retail sales, and the situation almost reads like a movie trailer: (deep, James Earl Jones-y voice) In a world where customers are more informed and less patient than ever, where online sales are moving at the speed of light, one industry stands poised to make a comeback: brick and mortar […]

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People Counting Data: A Love Story

This story was inspired by actual events: It was mid-September, 2009. The air was brisk, leaves were changing. University students, a few weeks into a new school year were just starting to visualize their halloween costumes. (Editor’s note: in 2009, the author of this post dressed as Quailman for Halloween. Photo here. Mock him mercilessly […]

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5 Ways to Make 2018 the Year of More Foot Traffic

For many retailers, the first few months of the year are a chance to finally breathe: the holiday sales rush is finally over, the showroom floor is quieter than normal, and staffing is no longer an all-hands-on-deck situation. Finally, you can get reacquainted with your regular sleep schedule until the new year finally kicks into […]

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4 Low-Tech Retailtainment Strategies to Boost Foot Traffic in 2018

Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]

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Using Wifi Marketing Demographic Data to Reach Your Customers. And Their Wallets.

It’s easy to see the value of wifi marketing for the customer: free wireless internet while they visit your store. But beside the benefits of added foot traffic, where is the value for the business owner? How can wifi marketers be sure that providing free visitor wifi will actually boost engagement and increase revenue? The […]

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3 Reasons Your Business Should Be Using Digital Signage

With technology advancing at an exponential rate, it has been proposed that brick and mortar stores are going to have a hard time staying relevant and keeping up with the pace. With the advent of online retail, is the age of the homegrown shop coming to an end? It seems this new age of technology may provide the […]

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Retail Stores and IoT: The Top 3 Trends

Let’s break down the exciting innovations in the relationship between retail stores and IoT technology. The IoT — short for “Internet of Things” — refers to the concept of integrating Internet connectivity into everyday objects. Everything from automobiles sending GPS data accessible on your smartphone, to a thermostat you can adjust from anywhere with an internet connection falls […]

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That’s Retailtainment! How Wifi In Your Store Could Boost Your Business

The brick and mortar store has much to contend with against the rising popularity of e-commerce, which is why some form of retailtainment, such as providing wifi in your store, may be one of the most powerful tools for the retailer today. As many consumers are turning to online shopping versus physically shopping in an […]

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Traffic Counters For Museums

When friends ask, “what is Flonomics and what do you do?”, the simple answer is “people counting”. While the retail application for our technology seems pretty obvious, sometimes other applications need more explanation. Do you know that you can find Flonomics in other locations like museums, libraries, recreation centers, dealerships, and more? When we talk […]

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