It’s a brave new world in retail sales, and the situation almost reads like a movie trailer: (deep, James Earl Jones-y voice) In a world where customers are more informed and less patient than ever, where online sales are moving at the speed of light, one industry stands poised to make a comeback: brick and mortar […]
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This story was inspired by actual events: It was mid-September, 2009. The air was brisk, leaves were changing. University students, a few weeks into a new school year were just starting to visualize their halloween costumes. (Editor’s note: in 2009, the author of this post dressed as Quailman for Halloween. Photo here. Mock him mercilessly […]
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For many retailers, the first few months of the year are a chance to finally breathe: the holiday sales rush is finally over, the showroom floor is quieter than normal, and staffing is no longer an all-hands-on-deck situation. Finally, you can get reacquainted with your regular sleep schedule until the new year finally kicks into […]
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Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]
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It’s easy to see the value of wifi marketing for the customer: free wireless internet while they visit your store. But beside the benefits of added foot traffic, where is the value for the business owner? How can wifi marketers be sure that providing free visitor wifi will actually boost engagement and increase revenue? The […]
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With technology advancing at an exponential rate, it has been proposed that brick and mortar stores are going to have a hard time staying relevant and keeping up with the pace. With the advent of online retail, is the age of the homegrown shop coming to an end? It seems this new age of technology may provide the […]
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Let’s break down the exciting innovations in the relationship between retail stores and IoT technology. The IoT — short for “Internet of Things” — refers to the concept of integrating Internet connectivity into everyday objects. Everything from automobiles sending GPS data accessible on your smartphone, to a thermostat you can adjust from anywhere with an internet connection falls […]
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The brick and mortar store has much to contend with against the rising popularity of e-commerce, which is why some form of retailtainment, such as providing wifi in your store, may be one of the most powerful tools for the retailer today. As many consumers are turning to online shopping versus physically shopping in an […]
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When friends ask, “what is Flonomics and what do you do?”, the simple answer is “people counting”. While the retail application for our technology seems pretty obvious, sometimes other applications need more explanation. Do you know that you can find Flonomics in other locations like museums, libraries, recreation centers, dealerships, and more? When we talk […]
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Did you know Flonomics offers an API to connect all of your data? API’s are helpful when working with various organizations and data points. They allow all of the systems to work together. You probably use some form of API (Application Program Interface) every day and you don’t even know it. All of our customers […]
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