The rise of data analytics in baseball started with “Moneyball”, or rather, the method made famous by “Moneyball”. But if Billy Beane and the Oakland A’s were the first pitch, we’ve now reached the seventh-inning stretch of a serious pitchers’ duel. Moneyball created a kind of data arms race among major league ball clubs. It’s […]
Read More »
For many retailers, the first few months of the year are a chance to finally breathe: the holiday sales rush is finally over, the showroom floor is quieter than normal, and staffing is no longer an all-hands-on-deck situation. Finally, you can get reacquainted with your regular sleep schedule until the new year finally kicks into […]
Read More »
Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]
Read More »
It’s easy to see the value of wifi marketing for the customer: free wireless internet while they visit your store. But beside the benefits of added foot traffic, where is the value for the business owner? How can wifi marketers be sure that providing free visitor wifi will actually boost engagement and increase revenue? The […]
Read More »
Support