Why your pop-up shop needs a people counter system

Last week, a member of our team was traveling through Reno-Tahoe International Airport and spotted an outstanding pop-up shop from the Squaw Valley/Alpine Meadows ski resort in the terminal. Squaw Valley staff were engaging passengers as they deplaned and getting them, like, totally stoked about skiing/snowboarding/shovel racing (It’s a real thing, you guys. They have […]

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What is People Counting, Anyway?

As a brick-and-mortar business, you’re likely familiar with many marketing tactics and platforms designed to draw customers into your retail space: TV/radio advertising, direct mail, email marketing and social media are just some of the options. But what about when the customer is inside your store? What kind of tools are you using to gauge […]

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