This story was inspired by actual events: It was mid-September, 2009. The air was brisk, leaves were changing. University students, a few weeks into a new school year were just starting to visualize their halloween costumes. (Editor’s note: in 2009, the author of this post dressed as Quailman for Halloween. Photo here. Mock him mercilessly […]
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As a brick-and-mortar business, you’re likely familiar with many marketing tactics and platforms designed to draw customers into your retail space: TV/radio advertising, direct mail, email marketing and social media are just some of the options. But what about when the customer is inside your store? What kind of tools are you using to gauge […]
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