It’s a brave new world in retail sales, and the situation almost reads like a movie trailer: (deep, James Earl Jones-y voice) In a world where customers are more informed and less patient than ever, where online sales are moving at the speed of light, one industry stands poised to make a comeback: brick and mortar […]
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Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]
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Colors embody every element of our world. When used subliminally, colors have a powerful impact on our emotions and psychology. They can make us feel happy, sad, motivated, relaxed—and in retail, they can actually influence a shopper’s buying decision. In this blog you will learn more about the psychology of color in retail: According to […]
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