Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]
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In case you missed it, click here to read Wayfair Part 1! Communications We received numerous communications from Wayfair about our e-commerce order. The first was an order confirmation/receipt. This was followed by a shipment notification and then a notice that delivery was made. Screen captures of the communications are shown here: Figure 1 Wayfair […]
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Although we are strong advocates for local furniture stores, and brick and mortar retail, the team at Flonomics did some research to understand the “Wayfair phenomenon” – browsing, virtual testing, and purchasing online, all from the comfort of your home. The experiment began when the need arose for a small table, and we used this […]
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Let’s break down the exciting innovations in the relationship between retail stores and IoT technology. The IoT — short for “Internet of Things” — refers to the concept of integrating Internet connectivity into everyday objects. Everything from automobiles sending GPS data accessible on your smartphone, to a thermostat you can adjust from anywhere with an internet connection falls […]
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