We live in an age where the internet, now 30 years old (Happy 30th, internet! Welcome to the age where body aches pop up for no reason!), has become more pervasive than ever; Where tweets travel faster than earthquakes and more content is created and shared every minute (or even every second) than could be […]
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Recently, we came across this article from Brilliant Design Studio, which describes the unique trends and issues facing the museum industry in the next year and into the future. The piece describes many upcoming challenges and really highlights the need to engage younger generations to ensure that museums will be along for decades to come. […]
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For many retailers, the first few months of the year are a chance to finally breathe: the holiday sales rush is finally over, the showroom floor is quieter than normal, and staffing is no longer an all-hands-on-deck situation. Finally, you can get reacquainted with your regular sleep schedule until the new year finally kicks into […]
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Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]
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