For many retailers, the first few months of the year are a chance to finally breathe: the holiday sales rush is finally over, the showroom floor is quieter than normal, and staffing is no longer an all-hands-on-deck situation. Finally, you can get reacquainted with your regular sleep schedule until the new year finally kicks into […]
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Retailtainment. It’s the term being tossed around just about everywhere right now, including on this very blog. Simply put, it’s the “use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy.” (thanks, Wikipedia). Even simpler put: it’s using entertainment to get customers into your store […]
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Relationship Advice: You Can Do Better We have all been on top of that mountain, and loving life. Sales are good, revenue is coming in and you’re riding the wave of success. But you can do better. By not having a traffic counter you are missing out on valuable data. Here are some of the big questions […]
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