In a retail climate that is experiencing an unprecedented shift in the ways people are shopping, it is more important than ever for brick and mortar stores to embrace the features that set them apart and make their products and especially their stores, an inviting place for consumers. The concept of retailtainment is an idea […]
Read More »
This story was inspired by actual events: It was mid-September, 2009. The air was brisk, leaves were changing. University students, a few weeks into a new school year were just starting to visualize their halloween costumes. (Editor’s note: in 2009, the author of this post dressed as Quailman for Halloween. Photo here. Mock him mercilessly […]
Read More »
For many retailers, the first few months of the year are a chance to finally breathe: the holiday sales rush is finally over, the showroom floor is quieter than normal, and staffing is no longer an all-hands-on-deck situation. Finally, you can get reacquainted with your regular sleep schedule until the new year finally kicks into […]
Read More »
In case you missed it, click here to read Wayfair Part 1! Communications We received numerous communications from Wayfair about our e-commerce order. The first was an order confirmation/receipt. This was followed by a shipment notification and then a notice that delivery was made. Screen captures of the communications are shown here: Figure 1 Wayfair […]
Read More »
Although we are strong advocates for local furniture stores, and brick and mortar retail, the team at Flonomics did some research to understand the “Wayfair phenomenon” – browsing, virtual testing, and purchasing online, all from the comfort of your home. The experiment began when the need arose for a small table, and we used this […]
Read More »
While in North Carolina we had a chance to visit Fort Dobbs – an 18th century fort located near Rowan County, North Carolina, used during the French and Indian War. It served as the military headquarters for the frontier company (approximately fifty men) as well as a safe-haven for settlers. […]
Read More »
Relationship Advice: You Can Do Better We have all been on top of that mountain, and loving life. Sales are good, revenue is coming in and you’re riding the wave of success. But you can do better. By not having a traffic counter you are missing out on valuable data. Here are some of the big questions […]
Read More »
Shopping Experiences This Weekend I am fortunate to have a twelve year old son. He loves to look good, and a lot of that comes down to footwear. As happens to every young man, he has reached that time in his life when he is transitioning from boy’s sizes to men’s sizes. This past weekend […]
Read More »
Support