The logistical challenges with operating a zoo, museum, theme park or other large scale entertainment venue can be daunting. Facing these potential problems with a clear data set can help clarify the potential solutions.
Video tracking technology can help provide insights into queuing optimization from the ticket line to individual entertainment venues, identifying potential opportunities to update park layouts, plan for long term adjustments in experiences and offering consumers more value-add services such as food, visual media and guides.
With Flonomics, you can follow customers on their path throughout the park in order to:
- Understand which attractions draw the most attention and which are largely avoided
- Determine if paths are easy to follow and well-guided
- See if paths are big enough to accommodate customers without making them feel uncomfortably crowded
- Observe where customers spend most of their time
- Ultimately determine what will improve customer experience, such as increased benches, water fountains, directories, bathrooms, food options, etc.
Turning logistics questions into bottom line solutions with video tracking
Encouraging visitors to interact with your attractions through ticket sales and value-add entertainment requires insights into their interests. Tracking visitors with up to 98% accuracy in terms of high level data with Flonomics video tracking technology can help you solve complex logistics and operational challenges posted by long lines, high traffic days and inadequate resources to respond to consumer needs. Rather than ad hoc response to consumer challenges as they arise, video tracking allows you to take an attitude of ongoing improvement and optimization.
