Smart Bet: How video tracking solutions can accelerate casino profits
Walking along the floor of a casino, one can’t help but notice the intricate details in the presentation - from the sights and sounds to the seamless flow of entertainment. A group of enthusiastic young men hit the casino floor, while an older couple calmly enjoys their favorite slot machines. Within these varied consumer paths there are countless opportunities to increase revenue, customer loyalty and the overall consumer experience.
If you’re not currently using an intelligent video analytics solution to understand consumer flow throughout your casino, then you’re giving your competitors the upper hand.
What can you do with a more accurate customer count?
- Improve customer retention
- Better measure your marketing efforts
- Provide better guest services
- Generate MORE REVENUE from every walk-in
Flonomics is so effective, more and more casinos are seeing a greater return on investment because they are able to make smarter, data-driven decisions. With Flonomics, you can easily monitor timing all around your property, know instantly how long customers are waiting in a line or particular area, and easily monitor turnover rate.
People counting technology from Flonomics is 98% accurate - far surpassing older, less reliable technologies like infrared systems.
Specifically, Flonomics will count each customer, determine their direction, track dwell time in specific areas, and is even equipped with Facial Recognition Technology. The combination of these tools helps you measure your marketing efforts, provide better service to your guests, and can even supplement your security system.
Measure your Marketing Efforts:
Determining which sections of your casino get the most traffic is important to your business; identifying particular groups of customers tells you who is in your casino and how to market to them. Facial Recognition Technology not only recognizes individuals, it also discerns gender. Gender recognition is important to your casino; men and women shop, eat, and spend money differently. They are attracted to different things, and advertising must be targeted accordingly. Flonomics analyzes gender immediately and can change signage accordingly. Does your casino have a show that primarily attracts men? Do you have a female–specific boutique? Make sure the right demographic is seeing your advertisements.
Control Food and Beverage Costs:
Measuring the entrance and exit times of each guest allows you to understand how long people are waiting in line or outside a restaurant. By monitoring your restaurants' turnover rate and wait times, you can make better staffing decisions to improve guest experience and ensure higher rates of service. Monitoring dwell time in specific areas around your property is important to casino operators - a higher turnover rate equates higher sales.
Know Exactly Who is in Your Casino:
Security is important at your casino; Flonomics instantly recognizes someone who has been banned and can alert you of their presence. Alternately, if one of your VIP members enters, you can be notified to greet and escort them as necessary. Flonomics allows you to more easily recognize repeat customers and enhance your security measures.
